The original Magic Mike was a bleak postrecession parable of economic instability that happened to star male strippers. Magic Mike is the only pop culture property of its size and scale dedicated to promoting women’s pleasure, a fact its conclusion, Magic Mike’s Last Dance, wears like a badge of honor. But what director Steven Soderbergh, star Channing Tatum, and writer Reid Carolin have built is more than a financial feat. Without a superhero, without source material, and without a reverse-engineered “universe,” Magic Mike became a phenomenon now entering its second decade. ![]() ![]() What began as a self-funded, $7 million venture has since ballooned into three movies, hundreds of millions of dollars in box office earnings, and a live show with a Vegas residency and an active tour. What a unicorn is to a tech startup, Magic Mike is to the modern movie franchise.
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